FIRST, we've combined your purchases of both Goldwell and KMS California products into one bigger and better loyalty program. That means you can earn benefits twice as fast when you use and recommend both brands and take advantage of bonus offers for buying special promotions.

SECOND, it's an easy, flexible program that allows you to obtain the rewards you want - whether that's education, backbar or accessories - much faster. One dollar purchase equals one point, regardless of how much you buy. Rewards can be used for either Goldwell or KMS California. Plus, we've greatly simplified the registration process when you choose education benefits.

FINALLY, you can track your account status online with no waiting. Learn what you need to complete your retail purchases for a given quarter, and view your year-to-date purchases on a monthly basis, with ease

Aquage haircare and styling innovations bring you the best of sea and science – combining the highest quality, professional grade ingredients with today’s most advanced haircare technology.

The healing benefits of our exclusive Algaeplex® sea botanicals in each Aquage product nurture, hydrate, strengthen and protect your hair…beautifully.


The Design Essentials Natural  Hair Care System is a comprehensive suite of curl definition products infused with a combination of natural butters and oils to maintain and style loose wavy to tightly coiled hair textures. Each product is specially formulated with a blend of nourishing natural ingredients such as Jojoba, Cocoa Butter, Coconut Oil, Soy and Almond Oil to better meet the individual needs of each hair type that are sure to provide the intense moisture natural hair needs and the curl definition the natural consumer desires.

The Design Essential Natural Hair Care System is a complete line of maintenance products, such as the 
Sulfate-Free Curl Cleanser and Moisturizing Conditioner and styling products, such as the Daily Moisturizing LotionDefining Crème Gel and Curl Stretching Cream. These products are sure to produce beautiful, healthy hairstyles that are rich in moisture, high sheen and strong hold for lasting style.